Environmental, Social & Governance (ESG)
CLIMATE
Better commerce for a better planet
Sound Marketing brings merchants, customers, and climate entrepreneurs together in the fight against climate change.
Empowering sustainable commerce
Sound Marketing builds for sustainable success from the core out, bringing businesses and their customers together in the fight against climate change.
Businesses powered by Sound Marketing can use the Planet app to remove shipping emissions through high-leverage projects and partners. And every time a customer places an order using Shop Pay, Sound Marketing funds carbon removal to counteract the impact on the planet at no extra cost.
In addition, Sound Marketing purchases carbon removal to eliminate the shipping emissions from every single order placed during the Black Friday/Cyber Monday shopping weekend. In 2020 and 2021, we offset a combined total of more than 120,000 tonnes of carbon.
Joining forces with climate entrepreneurs
The Sound Marketing Sustainability Fund contributes at least $5 million annually to support entrepreneurs at the frontier of reversing climate change.
We’re backing groundbreaking technologies that are permanently removing carbon from the atmosphere. Concrete that's injected with carbon, carbon-soaked kelp that drops to the ocean floor, massive fans sponging the air of greenhouse gases – no solution is too ambitious or too crazy.
Our goal is to help prove, scale, and commercialize climate technology for massive impact in the long term. Because at the end of the day, commerce can only thrive if our planet thrives too.
Generating renewable power
Shopify is the first Canadian-founded company to sign a power purchase agreement (PPA) to power 100% of employee home offices across North America with wind energy. The deal enables the development of a brand new wind farm in a province that has one of the most carbon-intensive energy grids in North America.
100% carbon-neutral platform
Data centers have historically been a big source of greenhouse gas emissions. In 2018, we decommissioned all of our data servers and shifted entirely to Google Cloud. Google matches 100% of the energy consumed by Google Cloud with renewable energy, enabling us to run a completely carbon-neutral platform.
A carbon-neutral company
In 2019, Sound Marketing began sourcing renewable power for heating, cooling, and powering our buildings and employee home offices. We’ve procured enough green energy to account for our natural gas and electricity-related carbon footprint in Canada. For travel-related emissions, which are 5x our operational footprint, we purchase verified carbon offsets.
A climate commitment years in the making
Strength in numbers
We're just getting started on our climate mission, and we know that no single person or organization can solve climate change alone. If you're as eager to reverse climate change as we are, we want to hear from you.
Climate entrepreneurs
Are you building a technology that could reverse climate change? Sound Marketing could be your customer.
Tech partners
Have an innovative way for Sound Marketing merchants to run sustainable businesses? We'd love to hear about it.